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Founded in 2021, Praxis began as an idea to make art more accessible by using design thinking within the larger cultural industry. Currently functioning as a creative studio, we encourage curiosity and critical thinking through all our work by rooting ourselves in design theory and celebrating artistic practices.
Our aim is to help creators, artists, and institutions to develop strong visual identities and effective strategies, that expand their reach beyond the white cube. Our unique perspective extends to clients from multiple industries, connecting brands and people to creativity.
Founder and lead designer, Vritika Lalwani has worked as a graphic designer within studios and cultural organizations in Mumbai for over 4 years. She holds a Master’s Degree in Design Management and Culture from the University of the Arts, London, a Bachelor’s Diploma in Visual Communications from ISDI, Mumbai, and a Bachelor’s Degree in Sociology from the University of Mumbai. Her experience extends to marketing and PR, social media, and art writing with companies like Flint Culture, The Curator Magazine, G5A Foundation for Contemporary Culture and the Art-X Company.
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