MIGHTY PAWS

When Dr.Radhika Sarkar approached us to brand her new clinic, it was clear that the identity needed to be a careful balance of playfulness and professionalism. Her own bubbly personality offsets the anxiety associated with medical emergencies, calming her patients and pet parents.

Working with Dr.Sarkar’s long-standing vision for the clinic, we developed a bold logo that reflected trust, strength, and resilience. The deep connection of Dr.Sarkar with her animal patients is echoed in the mark which features an intertwined cat and dog. The deep blue tone is contrasted by pale green, positioning the clinic as both trustworthy and responsible, yet calming and organized.