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Branding, Visual Identity, Merchandise

For young and emerging artists in India, The Curator Mag is more than just a magazine. Not only is it a superbly curated visual arts and music platform, it represents a wide creative community that seeks to change the existing arts ecosystem to be diverse, inclusive, and most importantly, expansive in thought.

We strengthened The Curator Mag’s existing logo into a unique visual system that ‘makes space for more’. A wide wordmark and indented grid establishes their strong editorial base with a modern, contemporary outlook. Neutral colours lend to artworks suited for digital and print, with a streak of electric blue that highlights The Curator Mag’s hidden genius.

The extended identity spread across printed collaterals, social media creatives as well as for the magazine’s print edition. The updated visual language continues to put artworks and images at the forefront, supported a restrained brand look.