Branding, Visual Identity, Social Media, Packaging
A homegrown brand rooted deeply by a passion for natural, always good spices, White Mountain Collectives engaged Praxis to transform their brand. The success of their delicious cocoa powders inspired the brand to pivot from an artisanal niche to an everyday product that’s good for kids and parents alike.
With qualitative market research and insights into this burgeoning sector, we repositioned the White Mountain brand to celebrate the deliciously good moments of life. To White Mountain, no indulgence is *bad*, especially if its all natural cocoa with no processed chemicals or added sugars.
The refreshed visual language for White Mountain reflected youthfulness, vibrancy and celebration. The palette expanded to include the colours of the rainbow which spread across visual assets. Stickers and patches were leveraged as tools to identify the brand’s goodness and were used for print and digital collaterals.
Leveraging a renewed brand equity, White Mountain’s visual palette expanded to include the colors of the rainbow which spread across graphic assets. Typography was bold with a playful tone of voice. Stickers and patches were designed as tools to identify the brand’s goodness and were used for print and digital collaterals. At all touch points, White Mountain stood for positivity and joy.